Thursday, August 18, 2011

Case Study: Cleaner Cooking Makes Business Sense in Ramnagar

Suresh is a self-employed tavern owner from Ramnagar, Karnataka – a small but rapidly growing town between Bangalore and Mysore made popular by the legendary Bollywood film Sholay.

For years Suresh relied upon a three-stone traditional chulha to prepare sambar (Indian lentils), rice, tea and coffee for his customers – a broad mix of local townsfolk and travellers on route to Mysore. Business was good but behind the scenes Suresh was paying a big price. Whilst his customers enjoyed the aroma of freshly brewed coffee, Suresh was inhaling dense toxic fumes from the chulha that left him with sore eyes and a sore throat. At the same time he was spending Rs100 a day for firewood to feed the stove.

Three months ago, an officer from Grameen Koota, a micro-finance organisation, saw Suresh cooking over his traditional chulha.  A short discussion between the two led to Suresh being introduced to a bright orange cookstove that consumed less firewood and emitted less smoke. Suresh saw the value immediately but although he liked the idea of having the stove – one of Envirofit’s G3300 models – he worried about getting the money together. The Grameen Koota officer stepped in with a loan for Suresh’s mother, Thayamma, to buy the stove.

Today, Suresh stirs his sambar without coughing or crying and his customers are happy to sit in a smoke-free space. The Envirofit stove has helped Suresh cut down the time he spends cooking. By using the stove for two to five hours a day (two to three hours every morning, one hour in the afternoon and another hour in the evening) he can cook rice and sambar on five-litre pots to feed his customers throughout the day. With his old traditional chulha the same amount of cooking used to take Suresh between eight and 10 hours.


Suresh requires less wood for his new improved cookstove and this saving has already allowed him to repay the loan from Grameen Koota.

“In less than a month, I’ve recovered the stove’s cost from the savings I make on fuel”, Suresh told us. “I’m now only spending between Rs 20 and 30 on wood each day – that’s a daily saving of Rs 70 to 80. I don’t have to breathe in dirty smoke and even the food tastes better.”

Envirofit stoves reduce harmful emissions up to 80% and require up to 60% less fuel compared to traditional cookstoves. They are manufactured to last longer than traditional chulha stoves whilst being easy to use, clean and maintain.

Various MFI financing schemes, like the one from Grameen Koota, help to make the stoves more affordable. Grameen Koota officers make the most of their familiarity in the villages and the understanding of the socio-economic conditions of their customers to raise awareness about the benefits of clean cookstoves.

Suresh’s new stove has made his life easier, more comfortable and saved him money. While his customers enjoy their piping hot coffee and sambar-rice, Suresh is now cooking safely in his smokeless kitchen.