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Says Simon Bishop, Head of Policy and Communications, Shell Foundation, "More than 400,000 people in India die each year from toxic fumes inhaled while cooking on open fires - yet most affected households don't even realise the smoke is bad for them. Furthermore, few people realise so-called 'Improved Cook stoves' can dramatically
reduce fumes. They also use at least 40% less wood, which means people can either save money on fuel or save time collecting it. We are delighted to be partnering with the District Administration - and its Anganwadi workers - to raise awareness about smoke and how it can best be tackled."
The launch of the campaign brings together efforts that have included support from the Karnataka Chief Minister's Office, various ministries of the state government, the district authorities, the Zilla Parishad and the Community health officers. Probably for the first time ever, we have had the Anganwadi system, the Community Health Officers, the DC’s office, the Zilla Parishad, the State Ministries,
The campaign conceived and initiated by the Shell Foundation is being run with support from stove manufacturers Envirofit and SELCO who are training and providing stoves for demonstrations.
This route to market is expected to provide yet another avenue for category education as well as outreach for adoption of stoves.
Based on the results of the current phase, the campaign can be extended to all the 2000 anganwadi workers in Shimoga district. The first batch of 100 anganwadi workers were picked by the CDPO in the taluk to launch the exercise.
Thereafter, they were also trained in stove demonstrations. The angawadi workers would now take the campaign on their own to their villages and provide the campaign grassroot outreach.